Resumes used to be submitted alongside a neatly typed cover letter that highlighted a candidate’s desire for a position. It outlined their experience, skills, and qualifications. The lack of a cover letter was often viewed as a deal-breaker for job seekers.
Today, the cover letter is still regarded as a necessary accompaniment to any resume. Unfortunately, it is often an afterthought that candidates do not spend much time or effort on. Being in the executive search business, we can tell you that the cover letter is in fact important. Moreover, it is the chance to make a lasting first impression, even before speaking with someone in the company. Read on for tips for developing an impactful cover letter.
#1: Keep it Concise and to the Point
Long cover letters usually don’t get read. It’s best to keep the letter succinct and to the point, highlighting your interest and qualifications right off the bat. If you were asked in an interview why you were qualified, you would not go on and on in response. If you only had 20 seconds to relay why you should be hired, what would you say? This is what you should focus on in your cover letter.
#2: Customize Your Cover Letter
Drafting one cover letter and then submitting it for a variety of different jobs is a bad idea. Read the job description of the position for which you’re applying very carefully to determine exactly what the role requires. Research the hiring company’s website and social media postings to get a feel for its culture. Then, make it clear that you have what it takes to get the job done and that you will fit in culturally. Including an example or two of results achieved will serve to best help illustrate how you would be an asset to the team. Make it as easy as possible for a potential employer to see that you’re qualified for their job.
#3: Always Close With a Call to Action
It is a natural inclination to not want to be too pushy right out of the gate, but taking an assertive stance at the end of your cover letter is likely to be beneficial. You might end your letter with a simple, “I hope to hear from you soon,” but a stronger close will leave a longer-lasting impression. Consider something like: “I believe I can be a valuable addition to your company, and I look forward to hearing from you soon.” It shows you’ve thought about the role and you are serious about being considered.
If you or someone you know is actively or passively seeking director, vice president, or C-suite level employment, please free to contact Michele Torch at michele.torch@torchgroup.com.
Visit Torch Group’s Candidate Resource page for more useful job seeker tips and advice.